Tips and Tools for testing your new website from EzSales business consultants Galway.
STEP ONE – advance preparation. Define your internet marketing strategy and set the goals for your new website.
STEP TWO – marketing messages for your new website, how to come up with great original content.
STEP THREE – search engine optimisation and your new website.
STEP FOUR – tips and tools for testing your new website
Now that your new website is SEO ready, has a great layout and content to help you achieve your internet marketing goals, you need to test it. Here are my TOP 5 FREE TOOLS.
When building web pages, the temptation to view the web only in terms of your favourite browser is hard to avoid. It is important to remember that visitors to your website will view it using many different browsers and across multiple versions of those browsers. For this reason you need to make sure that your website works on browsers such as Internet Explorer, Chrome, Safari, Firefox and Opera. This is one of my favourite free testing tools. It allows you to test your website on multiple versions of several browsers at the same time. Check it out at http://spoon.net/browsers
The next free tool tests your website for broken links. A broken link on your site will result in a 404 object not found error, which looks really unprofessional and to be avoided at all costs. The W3C link-checking tool is free, easy to use and works very quickly. http://validator.w3.org/checklink
Having great content is really important, so once your website is launched you will want to analyse how visitors to your website are interacting with your content. Having this information will help you to evaluate the goals of your website and it will also assist in developing new engaging content. Google Analytics is free software that allows you to track lots of useful data on visitors to your website. You can set up a Google Analytics account at www.google.com/analytics
Building links is one of the most important elements of any good search engine optimisation strategy. How do you track when someone links to you? One great way to do this is to set up an alert for your company name. Google Alerts will automatically send you an email when it detects a fresh mention of your business name of on the web. Set up a free alert at www.google.com/alerts
My final free tip is to submit you new website to the major search engines. You can do this for Google by creating an XML sitemap.
EzSales are an SEO company in Galway. We are also internet marketing and business consultants. We help SME’s in Galway and Ireland to develop cohesive sales strategies and marketing plans based on their core business strengths. We help our clients to implement a system to measure the results of their sales and marketing activities.