Getting together with other business people can make all the difference when trying to generate new business for your company. Why? Well, here’s a simple explanation of my point of view on this:
Take out your mobile phone and check how many contacts there are contained within your contacts folder. My guess is that it’s more than 250 people with the average being slightly higher than that.
Now imagine that I invited you to join me at a meeting with 20 other business people (All with their mobile phones / contacts in their pockets) where you will have an opportunity to request an introduction to a target client from a person in the room who your target client knows, likes and trusts. If you call that target client after being introduced and your target client has heard how you add value for your clients, how likely is it that you will have their full attention? That’s the difference between a qualified referral or introduction versus a “Cold call”. I’m sure you love cold calling, right?
In a snapshot, that’s what BNI is all about, giving more business to it’s members and ensuring that qualified introductions are made When a BNI member calls a person to whom an introduction has already been made, they will have a genuine opportunity to do business.
When we examine the way in which we do business today, it has never been more important to build great relationships with your clients and within the local business community. Word of mouth marketing is the most cost effective manner of promoting your business and typically produces either most of, or the most profitable type of, business conducted in any organisation.
BNI is the most successful organisation of its type in the world. There are currently thousands of chapters in operation with tens of thousands of members. Members of BNI have passed millions of referrals and this translates into billions of euros worth of NEW business being done between the members. Of the worldwide totals, over half a million referrals were passed in the UK and Ireland, resulting in over €270 million worth of business for our members IN THE LAST YEAR ALONE!
In GALWAY, BNI has generated over €4.2 million for it’s members between our four Chapters and we continue to increase this figure weekly.
We follow a structured agenda that is proven to maximise the business that is passed in any BNI Chapter that has been developed by BNI and refined over the past 25 years, all around the globe. A part of the process is that members have the opportunity every week to educate their fellow members on the type of business that they would like introductions for and how to introduce them successfully to meet a requirement from other members contact spheres. If I told you that a good introduction for me was an business person who sells their products online, how many people within your contact sphere do you think you could introduce me to?
At BNI we use the philosophy that “Givers Gain”. If you give me a referral, then I will want to give you a referral in return and thus we work in partnership to win new business for our respective companies. Being a member in a BNI Chapter gives you the power of a twenty plus member sales team who all know what type of business you are looking for, how you would like to be introduced, how you add value for your clients and who will actively listen out for opportunities for you to do business within their contact spheres.
If you could handle some more business and would like to join us for a meeting, or if you would like to find out a little more about BNI, please give me a call, my number is listed below, and I can show you first-hand why we say that “Missing breakfast can be seriously bad for your WEALTH” 🙂