Uncover the best internet marketing blogs. There is a lot of great content to be found on the web, in fact there is so much that it can seem overwhelming. Time is precious and it can be difficult to know what blogs you should follow to keep up to date. Here are my top 5 favourite blogs, covering various important elements of interent marketing.
- Website Usability
This is fundamentally important and often overlooked, which is why it is top of my list. Businesses often focus so much on how they want their website to look, that they forget to take into account how it should function. Website usability is fundamental to the success of any website. Find out how the design, layout and content of a website affects it usability and ultimately its success.
- Google Analytics
This is my favourite and a no brainer as far as I am concerned. Analysis how customers interact with your website is crucial to its success. Keep on top of new tips, tricks and functionality by following Google’s own blog.
- Search Engine Optimisation
The internet is alight with search engine optimisation blogs but my favourite is the SeoMoz blog. Now known as Moz.com, I find it helps to keep up with what is going on, best practise and changes to the Google search algorithm that significantly impact ranking. It’s also ‘white hat’ oriented so it will keep you and your websites out of trouble. Some of the articles are opinion pieces and not all the ‘experts’ agree with each other, so bear that in mind before taking any content that you read here as gospel.
- Facebook Marketing
I love the Agora Weekly Pulse, a weekly roundup of the best Facebook marketing and advertising blogs each week with their key points in bullet form. An excellent resource to stay on top of what the Facebook Marketing experts are saying each week, without having to follow each individual blog.
- E-Commerce and Inbound Marketing
I wanted to include blogs in these areas, but to be honest all the bloggers that I follow occasionally, such as Shopify and HubSpot include a hard sell with their content that I dislike, this is not to say that the content is not worthwhile. The result being a name-check but no link
I hope this has proved useful and that you will learn loads to help you in your internet marketing efforts in 2014.